![]() With models such as the Blazon, the brand's shoes department is following the same logic. Product assembly is undertaken by a high-quality partner in Morocco. All the knitting and dyeing work takes place at companies located within a few miles of the headquarters, at Aube Tricotage and France Teinture. The plant, where all the brand's textile ranges have been created and developed from the beginning, is today a site where some one hundred co-workers are supervising the creation, development and reinterpretation of some French classics. In 2010, Le Coq Sportif returned to its original industrial know-how by reviving the historic plant in Romilly-sur-Seine. The notion of proximity is now at the heart of the brand's project. With its sustained growth, improved efficiency and optimized profitability, Le Coq Sportif has refocused on its DNA and values since its acquisition by Airesis in 2005. The arrival of this investment fund in Le Coq Sportif's shareholding, with a total financing of MEUR 10, will allow the brand to pursue its current industrial and sporting development. Mirabaud Patrimoine Vivant's knowledge and skills in terms of accompanying companies and, more particularly, its commitment to supporting "living heritage companies" are an undeniable asset for the brand. Sharing common values with the French sports brand, and those of its shareholders, this investment fund, created by Renaud Dutreil and Luc-Alban Chermette with the support of Mirabaud Asset Management, headed by Lionel Aeschlimann, invests in companies with excellent know-how and in "Lifestyle" brands with a strong identity. Airesis, Le Coq Sportif's majority shareholder, announces the arrival of a new investor and development partner, Mirabaud Patrimoine Vivant, among the brand's shareholders. ![]()
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